Selling your home is a process that you want to end as quickly as possible.  It’s about speed of sale and ROI (return on investment).  Experts agree the investment in staging a property is a must these days and it yields a great ROI.

With more than 90% of buyers beginning their search for their dream home online, there is an absolute need for your property to be differentiated from all other online listings.  Staging before marketing is crucial to ensure the best photo opportunity possible.  Great photos will put your listing on the “must-see” list.  Buyer’s Agents recognize that professionally staged listings are “move-in” ready and are inclined to show your house.

Recently, there have been homes listed online using virtual staging.  Photos of virtually staged homes with low-quality graphics will drive buyers away and may lead them to believe the listing Agent is unprofessional or the listing is fake.

Believe it or not, most buyers form an opinion about a home within the first 7-10 seconds of arriving.

You can imagine the disappointment and the sense of being duped, with a bait and switch approach a buyer feels when arriving to an empty home.

Hiring a professional Home Stager helps creates a compelling online presentation, drives buyer traffic to the home and turns prospects into buyers.  Certified Home Stagers have been trained to address even the most difficult challenges of a home and have the ability to highlight the best-selling features of the home, so it can stand out from the competition.  With over 77% of buyers finding it easier to visualize the property as their future home when it’s staged, home staging is becoming the industry standard for merchandising and marketing a home for sale.


Roxanne Flett

Roxanne is an Awarded, Certified Home Stager and Redesigner, with extensive experience in both interior and holiday decorating, as well as event planning. Roxanne is currently serving as the Los Angeles Chapter Board Secretary of RESA ® (Real Estate Staging Association) and is an affiliate member of the Southland Regional Association of Realtors®, Inc.