Most homeowners cannot view their homes objectively and is why some homeowners miss the mark when staging their own homes.  Homeowners are emotionally attached to the property they are selling, which often showcases more personal taste rather than having a broader appeal.  Buyers do not want to see how the seller is living in the home, they want to easily envision themselves living in the home as “their home”.  As a professional Home Stager, I often must remind clients that their objective is to sell the home and in doing so they need to view the home as it no longer being their own and therefore need to disassociate themselves from the home.  Since most buyers cannot see past a homeowner’s personal belongings to see the potential in a home, it is becoming increasingly more important to have homes professionally staged before they hit the market.  As with staging occupied homes, it is equally important, if not more so to stage vacant homes.  

Did you know only 10% of buyers can visualize the potential of a home?  

With many homeowners listing their homes for sale after they’ve moved out, the vacant home is often left sitting on the market.  After 90 days, most Real Estate Agents deem that property as “stale” and buyers make assumptions that there must be something incredibly wrong with the home.

In this day and age, we live in a very visual world.  With HGTV transforming even the modest home into a buyer’s dream, today’s home listings must have a visual impact. Professional Home Stagers are trained to highlight the selling points and reduce any negative aspects of the home, by highlighting a home's strengths, downplaying its weaknesses and creating appeal to the targeted buyer demographic.  They also have the ability to view the home through “a buyer’s eyes” and recommend improvements that could be made to make the property more attractive.  Additionally, when it comes to making first impressions with sales, it’s very important to have that emotional connection with a space.

A Home Stager creates emotional connection points in the home, so that when a buyer steps in to the home, they “feel home”.

Using organizational and interior décor techniques to create an environment that is inviting, comfortable and beautiful creates an emotional connection, whereby buyers will say “This is it!  This is the home for me”.  A Stager will keep in mind your home’s style, location and the demographics for your area.  Home Stagers not only know how to make a home look great, but they also know how to make it appealing to prospective buyers.

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Roxanne Flett

Roxanne is an Awarded, Certified Home Stager and Redesigner, with extensive experience in both interior and holiday decorating, as well as event planning. Roxanne is currently serving as the Los Angeles Chapter Board Secretary of RESA ® (Real Estate Staging Association) and is an affiliate member of the Southland Regional Association of Realtors®, Inc.